Our Mission
We are not a generalist agency.
Our mission is to support Chinese companies to succeed in Western markets by training their internal teams, bridging knowledge gaps on various platforms, and building effective marketing systems that can be replicated.
Our Story
We started Linkexis after witnessing how underdeveloped companies were in aligning strategy and outcomes,
and were often underserved when attempting to expand into Western markets.
We encountered the same challenges repeatedly:
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Teams working with marketing systems designed primarily for domestic use.
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External support focused on delivery, rather than long-term capability.
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Campaign execution that outpaced internal capability development .
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Leadership teams seeking clearer insight into what was working, and why.
To address these challenges, we built Linkexis around a different model:
Training + Applied Execution + Systems = Scalable Capability
This means we don’t just run campaigns.
We help teams understand why something works, how to operate it, and what to do next.
Us In Numbers
8+
Years of Shared Experience
Built across B2B campaigns, cross-border markets, and platform-led demand generation.
10+
(& increasing) Platform Fluency
Hands-on experience across LinkedIn, Google, programmatic, and multi-channel ecosystems.
50+
Managed Campaign Scenarios
Covering different industries, markets, and funnel stages — from awareness to conversion.
150+
Hours of Structured Training
Delivered to internal teams and client stakeholders across strategy, platforms, and execution.
We believe global B2B success is not built on tactics alone.
It requires teams who understand how platforms work, systems that support execution,
and strategies that evolve with the market.
Our System
The L.I.N.K Framework
The LINK Framework™ is a proprietary diagnostic and capability-building framework.
Platform-agnostic, market-flexible,
purpose-built for global expansion.
When all four dimensions work in sync, results compound naturally.
When any one is misaligned, progress stalls and scaling spend typically amplifies the problem.
We apply this framework to diagnose structural gaps, design effective marketing programs, and build the internal capability to sustain growth.
Certifications
Our certifications reflect our commitment to maintaining strong platform expertise and professional standards. We are proud to have obtained recognised qualifications across key advertising and analytics platforms, ensuring our team shares the same foundation of knowledge, best practices, and strategic understanding. By keeping up to date with platform changes, new features, and evolving digital marketing standards, we are better equipped to guide our clients with practical, current, and reliable recommendations.
Our Team
Shenzhen
Our Shenzhen office serves as the core consulting and client management arm of Linkexis, supporting China-based companies that are expanding into international markets.
The team focuses on cross-border B2B marketing strategy, market-entry planning, campaign consulting, client communication, training, and performance advisory.
The Shenzhen office is especially focused on helping Chinese companies bridge the gap between domestic marketing habits and Western B2B buyer expectations, ensuring that campaigns are not only launched, but also strategically structured for credibility, relevance, and conversion.
Singapore
Our Singapore office supports the international media operations side of Linkexis, providing a practical operational base for managing overseas advertising activity across global digital platforms.
As many international platforms operate outside mainland China’s domestic advertising ecosystem, the Singapore office helps support smoother execution across channels such as LinkedIn Ads, Google Ads, Meta Ads, programmatic media, and other overseas paid media environments.
This office focuses on ad operations, media activation, billing coordination, campaign setup, platform administration, media buying support, and reporting workflows. It works in close coordination with the Shenzhen consulting team to ensure that strategy and execution remain aligned across the full campaign lifecycle.