About Us
Building Marketing Systems for Global Growth
Linkexis helps companies navigate cross-border markets. Chinese companies entering the West, and global brands entering China, through strategy, demand generation, enablement and operational excellence.
We believe sustainable growth comes from building systems, not simply launching campaigns.
Our Story
Our Vision
Many Chinese companies possess world-class products, manufacturing capabilities and technical expertise. Yet when entering international markets, growth often becomes difficult.
The challenge isn't always what a business offers. It's understanding how different markets think, how buyers make decisions and how to earn their trust.
Linkexis was established to help bridge that gap.
As our presence and capabilities in China grew, so did our ambition. We recognised that international businesses entering China face equally complex challenges, from unfamiliar digital ecosystems to different buyer behaviours and market expectations.
Today, we bring both perspectives together, helping Chinese companies grow internationally and global businesses find their footing in China.
What We Believe
Our Philosophy
We believe marketing performance is rarely a platform problem. It is usually a systems problem. Many organizations focus on tactics before addressing the foundations that drive sustainable growth.
Strategy
Before Spend
Marketing budgets should amplify clarity, not confusion.
Systems
Before Campaigns
Sustainable growth comes from repeatable systems, not isolated activities.
Enablement
Before Dependency
Our goal is to build internal capability, not long-term reliance.
Measurement
Before Assumptions
Decisions should be driven by evidence, not opinions.
Who We Work With
Designed for International Growth
Manufacturers & Industrial Companies
Helping technical products reach global buyers.
Technology & Software Companies
Supporting demand generation and market expansion.
Professional & Business Services
Strengthening positioning and lead generation.
Emerging Global Brands
Building scalable marketing foundations for international growth.
Why Choose Linkexis
Built for International Growth
Unlike traditional agencies that focus primarily on campaign execution, we combine strategic thinking, capability building and international market expertise.
International B2B Expertise
Experience across technology, manufacturing, industrial and professional services sectors.
Cross-Border Perspective
Helping organizations adapt their messaging and go-to-market strategies for international audiences.
Enablement-Focused
Building internal capabilities alongside external execution through structured training and workshops.
Framework-Led Approach
Providing a structured methodology for growth rather than isolated marketing activities.
Our Presence
Operating Across China and International Markets
🇨🇳 Shenzhen Office
Strategy, Consulting & Client Success
Supporting organizations with growth planning, positioning and market expansion initiatives.
🇸🇬 Singapore Office
Media Operations & Campaign Activation
Supporting international media execution, campaign management and platform operations.
Founder / Principal Consultant
Leading with proven international B2B experience
LinkedIn Certified Marketing Expert with experience managing international B2B campaigns across technology, infrastructure, software and enterprise organizations.
MEET THE TEAM
Built by Practitioners
OUR TEAM
Client Solutions
Turning goals into a plan teams can act on
Leads discovery, scoping and strategic planning, and keeps stakeholders aligned from the first workshop to the monthly review, so every engagement starts with a clear diagnosis and a shared roadmap.
Media Activation
Campaigns built, run and improved across markets
Plans, launches and optimises paid media across Western and Chinese platforms, with account structures, tracking and reporting that make performance explainable.
Content & Communications
Messaging that works in the buyer's language
Shapes positioning, messaging and thought leadership so content reads as written for the market, not translated into it, and builds the assets each buyer stage needs.
Sales Enablement
Making sure leads turn into conversations
Connects marketing to sales through lead handoff rules, follow-up sequences and objection handling, so sales continues the story marketing started.
Platform Certifications
Certified Across the Platforms That Matter
Our certifications reflect our commitment to maintaining strong platform expertise and professional standards. By keeping up to date with platform changes, new features and evolving digital marketing standards, we are better equipped to guide our clients with practical, current and reliable recommendations.
10+
Years of Combined International B2B Marketing Experience
200+
Campaigns Managed
50+
Marketing Scenarios Supported
150+
Hours of Training and Enablement Delivered