L.I.N.K Diagnostic Assessment
Why Isn’t Your Marketing Generating Pipeline?
Most B2B campaigns don’t fail because of platforms.
They fail because of structural gaps in positioning, targeting, and execution.
This assessment helps you identify where your marketing is breaking, and what to fix first.
What This Assessment Is
This is a structured self-assessment designed for Chinese companies expanding into overseas markets.
It evaluates your marketing across five key areas:
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Positioning and messaging
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Audience targeting and intent
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Funnel and content alignment
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Platform and channel usage
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Execution and optimisation
The goal is not to review activity, but to identify structural gaps that limit performance.
Why Complete This Assessment
Most companies focus on doing more.
More ads, more channels, more content.
However, without the right structure:
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Traffic does not convert
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Leads are low quality
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Campaign performance is inconsistent
This assessment helps you:
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Identify where your marketing is misaligned
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Understand why current efforts are not converting
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Prioritise what to fix before increasing budget
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Gain a clearer direction for improvement
How the Scoring Works
Each question in this assessment is designed to evaluate a specific part of your marketing structure.
You will be asked to select one of three options:
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Yes — this is clearly in place (2 points)
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Partially — this exists but is inconsistent or unclear (1 point)
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No — this is not in place (0 points)
Your total score reflects how well your marketing is aligned across five key areas:
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Positioning and messaging
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Audience targeting and intent
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Funnel and content structure
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Platform and channel usage
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Execution and optimisation
What Your Score Will Mean
This assessment does not measure how much marketing activity you have.
It evaluates whether your marketing is structured in a way that can generate consistent and scalable results.
A higher score indicates stronger alignment across your marketing system.
A lower score indicates structural gaps that may be limiting performance.
Your results will be analysed and the scoring system will be provided.
