top of page
Insights
Insights for Global Growth
Practical perspectives, frameworks and market intelligence for companies marketing internationally.


GEO Is the New SEO: Why Your B2B Brand Needs to Optimize for AI Search Now
If your brand isn’t in the training set, you don’t exist. For a decade, the B2B marketing playbook was simple: find the keywords, build the backlinks, and pray for the #1 spot on Google. But in 2026, the "blue link" era is fading. Your future customers aren't just scrolling through search results anymore. They are asking Perplexity to compare your software against three competitors. They are asking SearchGPT to summarize the "top-tier industrial manufacturers for sustainable

Linkexis
Jun 234 min read
![[HERO] The Essential Guide to Western Digital Channels for Chinese B2B Expansion](https://cdn.marblism.com/-4Zqyg5wO5L.webp)
![[HERO] The Essential Guide to Western Digital Channels for Chinese B2B Expansion](https://cdn.marblism.com/-4Zqyg5wO5L.webp)
The Essential Guide to Western Digital Channels for Chinese B2B Expansion
This guide lists out which platforms actually matter for B2B expansion, and more importantly, when each one makes sense for your business. Because using the wrong channel wastes budget faster than using no channels at all.

Linkexis
Feb 185 min read


How to Set Up LinkedIn: A Step-by-Step Guide for Chinese B2B
This article demonstrates the basic foundation of leveraging LinkedIn for Chinese companies looking to use it as a platform.

Linkexis
Feb 95 min read


The Proven B2B Training Framework: How to Prepare Your Chinese Marketing Team for Western Platforms in 30 Days
Launching a marketing campaign into a new market without the right foundation will more than often result in costly mistakes. This article outlines how Chinese teams can prepare for Western market expansion.

Linkexis
Feb 25 min read
bottom of page
