For the last decade, the playbook for Western market entry was predictable: build a website, invest in SEO, and run Google Ads. However, the foundational layers of how B2B buyers find information are shifting. In late March 2026, reports emerged that OpenAI’s ChatGPT ad pilot reached a staggering $100 million inised revenue run rate in just six weeks. What makes this figure remarkable is not just the speed of growth, but the context: this revenue was generated with less than